A food tour in a supermarket beats guesswork. This one is built for people who want Icelandic flavors without wandering around hungry and confused. You’ll get a small-group approach, start with real shopping choices, then switch to a private microbrewery lunch where you can taste and compare what you just learned.

I especially like two parts: the supermarket stop on Laugavegur, where you see what ingredients are common in Iceland, and the lunch setup at a microbrewery that’s reserved just for your group. The beer tastings also help you connect flavors, not just sample food.

One thing to consider: this is a short tour (about 2 to 3 hours), so if you’re the type who wants hours of sitting down or lots of free time to explore on your own, you may find the pacing a bit tight. Also, the experience depends on good weather, so there’s a chance of a change of plans.

Quick hits on this Reykjavik food tour

• Grocery-store first: learn what Icelandic produce and staples look like in real life
• Small group max of 12: easier questions, less rushing, more conversation
• Private microbrewery lunch: a more exclusive feel than a public tasting room
• Craft beer tastings included: sample local brews alongside classic Icelandic dishes
• Laugavegur location: convenient start and easy connection to central Reykjavik
• 2–3 hours total: compact enough to fit into a busy day without feeling rushed

Reykjavik starts on Laugavegur: why the supermarket stop matters

The best way to understand Icelandic food is to see it before it’s plated. This tour starts at a neighborhood grocery store on Laugavegur, Reykjavik’s main shopping street, so you get bearings fast and you’re learning with your eyes, not from a menu. It’s one of those moments where everything clicks: ingredients stop being “mystery items” and start being recognizable food choices.

I like that you’re not just told what’s Icelandic. You’re shown what local shoppers buy, and you can connect those items to what you’ll eat later. That makes lunch feel like a follow-up to a lesson instead of random sampling.

It’s also smart that the tour is timed for daytime eating. Starting around 11:00 am puts you in a good zone for an early lunch without turning the rest of your day into a food-coma schedule.

What you can learn in the store (and actually use later)

The tour focuses on Icelandic food culture and the produce that shows up often there. That’s helpful even if you’re not trying to recreate dishes at home. You’ll leave with a better sense of what to look for when you shop, what to order when you see it on a menu, and how to spot the “Icelandic flavors” people talk about.

A practical tip for your mindset: don’t treat the store as sightseeing. Go in curious, and be ready to ask what something is and how it’s typically used. Even small details like that can make your later meal more satisfying.

Private microbrewery lunch: tasting in an exclusive setting

After the grocery store, the focus shifts to lunch at a Reykjavik microbrewery reserved just for your group. That matters more than it sounds. When a space is set aside for your tour, you usually get smoother service and less waiting, and your meal stays part of the experience instead of competing with a crowded room.

This stop is where you’ll taste different Icelandic dishes and flavors. The goal isn’t to force you to like everything. It’s to help you figure out what you actually enjoy. That’s a huge win in Iceland, where menus can be a little intimidating if you only know a few basics.

And yes, the beer is part of the plan. You get complimentary tastings of local craft brews, so you can compare how the drinks feel next to the food. Even if you don’t consider yourself a beer person, tasting gives you a sense of the local style and adds variety to the meal.

The big benefit: you learn by comparison

Food tours can sometimes feel like a conveyor belt of plates. Here, the supermarket first creates context. When you try Icelandic foods afterward, you’re not just eating—you’re connecting flavors and ingredients to real-world shopping choices.

If you like “try it, then decide,” you’ll probably enjoy this setup. It’s not a lecture. It’s guided sampling, with enough structure to make it feel purposeful.

Icelandic flavors: what to expect from the dishes and tastings

The tour is designed around “typical Icelandic dishes and flavors,” plus a mix of craft beer tastings. The supplied information doesn’t list each exact dish, so you should go in prepared to sample several items rather than expecting one signature meal.

That uncertainty is normal on food tours. The useful part is the learning framework: by the time you sit down, you’ve already seen common ingredients and heard what the local food culture values. That makes it easier to recognize patterns, like what tends to pair well, what feels comforting versus bold, and which flavors you’ll want to hunt down later.

How to approach lunch so you get the most value

Here’s how I’d play it if I wanted maximum payoff from a short 2–3 hour tour:

• Start with the dishes that look most unfamiliar and save the safe picks for later.
• Take a sip of beer between bites, not all at once.
• Pay attention to texture and saltiness as much as flavor. Icelandic cuisine can surprise you on both fronts.

Even if you don’t remember every ingredient name, you’ll walk away with real preferences.

Price and value: what $123 covers (and why it can be worth it)

At $123 per person, this isn’t a budget snack tour. But you’re paying for two things that are expensive in a city like Reykjavik: a guided food learning experience and a lunch stop with a reserved microbrewery setting.

You’re also not just buying lunch. You’re getting:

• a grocery store visit that teaches you what’s common
• lunch featuring multiple Icelandic dishes
• complimentary craft beer tastings
• a small group max of 12, which usually means better attention and less crowding

If you normally spend a full day “figuring it out” by walking and ordering one meal, this format can feel like value. It saves time, reduces wrong turns, and helps you eat what you’ll actually want to repeat later.

If you’re traveling with someone who doesn’t love beer tastings, you still get value from the structured food sampling and the guidance on Icelandic ingredients. It’s not only about the drinks.

Group size, timing, and where you’ll meet

This is a maximum 12 travelers tour. That group size is a sweet spot: small enough for questions, big enough that the experience stays lively. The tour duration is about 2 to 3 hours, so you should treat it like a focused morning/early lunch block—not an all-day food crawl.

Start and end points (so you don’t waste time)

• Start time: 11:00 am
• Meeting point: Dill Restaurant, Laugavegur 59, 101 Reykjavík
• End point: MicroBar Reykjavik, Laugavegur 86, 101 Reykjavík

Both are on Laugavegur, which is useful if you’re also planning to shop or visit sites nearby. You’ll likely find it easy to connect with public transportation because the start point is described as near public transit.

Mobile ticket and confirmation

The tour uses a mobile ticket. You’ll also receive confirmation at booking time. That’s handy if you’re juggling other reservations and want something you can access quickly on your phone.

Weather matters more than you think

This experience requires good weather. That’s not just boilerplate; it affects how smoothly you’ll move between stops. Iceland can change quickly, and short walking segments add up when the day turns windy or rainy.

The good news: if it’s canceled due to poor weather, you’ll be offered another date or a full refund. If you’re booking close to your travel dates, I’d still plan your day with a flexible mindset.

Who this tour is best for (and who might skip it)

This tour fits best if you:

• want Icelandic food but don’t know where to start
• prefer a guided structure over wandering and guessing
• like learning through hands-on context (the store)
• enjoy craft beer tastings, or at least want to try them once

It may be less ideal if you:

• want a long meal with lots of downtime
• dislike beer tastings and hate guided pacing
• need extra time for wandering beyond what’s built into a 2–3 hour experience

Should you book Reykjavik Food Tour: supermarket + microbrewery lunch?

I’d recommend booking if you want the fastest path to understanding Icelandic food without turning your trip into a sequence of trial-and-error meals. The supermarket-first approach is a smart way to build confidence before you sit down to eat.

Two strong reasons to say yes:

1) you learn what’s common in Iceland, not just what sounds popular

2) the lunch at a private microbrewery plus tastings makes the whole block feel “real,” not random

If you’re the type who plans to do serious dining anyway, you’ll still get value. You’ll come away with more clarity on what to order next, and you’ll have a more informed taste memory than a one-off meal.

FAQ

FAQ

How long is the Reykjavik Food Tour?

The tour lasts about 2 to 3 hours.

What is the price per person?

The price is $123.00 per person.

Where does the tour start and what is the meeting point?

The meeting point is Dill Restaurant, Laugavegur 59, 101 Reykjavík, Iceland.

What time does the tour start?

The start time is 11:00 am.

Where does the tour end?

The tour ends at MicroBar Reykjavik, Laugavegur 86, 101 Reykjavík.

How big is the group?

The tour has a maximum of 12 travelers.

Does the tour use a mobile ticket?

Yes, it includes a mobile ticket.

When will I get confirmation for the booking?

You will receive confirmation at the time of booking.

Is the tour near public transportation?

Yes, it is described as near public transportation.

What is the weather requirement?

The experience requires good weather. If canceled due to poor weather, you’ll be offered a different date or a full refund.

What is the cancellation policy?

You can cancel for a full refund up to 24 hours in advance. If you cancel less than 24 hours before the start time, the amount paid is not refunded.

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